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Helping you source the right machinery to grow your business investment profitably

About Us

We are committed to providing a flexible and personal service based on integrity and sincerity; to supply the very best in market leading products and to 100% satisfy our customer’s requirements while building on a culture of continuous improvement and sustainable profitable growth.

As a family-owned and operated company, we take business very personally. So you can rest assured that whenever you deal with AdvanceQuip, whether for sales of new or used Case equipment and attachments, parts support or skilled technical service and advice in-branch or in the field, you will receive a dynamic personal response that satisfies your every need for your business.

From on-time delivery of your equipment, to prompt follow-up, plus expert service and maintenance from a high-performance team of service technicians with extensive experience across a range of machinery brands, we make it our business to help boost the productivity of yours.

Brief History

AdvanceQuip started in 2004 as a regional distributor of used trucks and machinery, and the business quickly developed a focus on the construction and contracting industries, spreading its influence nationwide and taking on new product franchises including the ASV Positrack range in 2005.

Two smaller businesses, Gore Machine Hire and Earthworm Attachments, were spawned from the main business activity in 2006 and continue to operate as separate entities under the Advancequip banner.

In 2008 AdvanceQuip gained access to the Terex Construction range through the acquisition of ASV by Terex, which further cemented the direction the company was taking, and leading to significant growth and increase in market share.

The focus through 2012 and 2013 was the redevelopment and expansion of our Auckland base, with sales department, parts warehousing and service capabilities greatly increased.

2014 saw the company take on the NZ distributorship for CASE Construction Machinery, and a move into much more visible premises in both Christchurch and Auckland. Christchurch also became our third fully serviced branch.

In 2017, Positrack reverted back to the ASV brand, marking the end of our long association with the Terex name, with the Terexit from mainstream construction equipment.
2018 brought the addition of the Iveco truck and van agency for Otago & Southland, followed by the Iveco Astra nationwide distribution for off-highway extra heavy duty dump trucks.

Our Branches



Staffed by a competent and friendly team comprising of management, machine and attachment sales, parts sales and a high performance team of service technicians ready to respond to your needs.

Mob. 021 917 456   Email:

Mob. 021 529 849   Email:



Sales, service and parts for Terex and Case machines. Servicing all brands of construction machinery.

Mobile service available covering the whole region.

SERVICE TEAM LEADER:   RYAN STRATFORD:   Mob. 021 981 330     Email:

KEY REGIONAL SALES:  SIMON DAVIE:    Mob. 021 220 3853     Email:



Main Administrative base, all accounts enquiries, warranty claims, machinery sales, parts and service.

You won’t find a better team of service technicians in the Southland region, friendly and capable with huge experience on a broad range of machinery brands. Mobile site service available.

Mob. 021 220 1145  Email:

Mob. 021 981 246   Email:

KEY REGIONAL SALES:   JERRY MCLEAN:  Mob. 021 220 1148   Email:

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